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	<title>DoubleMule &#187; SEO</title>
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	<description>Half as Smart.  Twice as Stubborn.</description>
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		<title>Chris Pearson Exposed</title>
		<link>http://www.doublemule.com/chris-pearson/</link>
		<comments>http://www.doublemule.com/chris-pearson/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 10:25:55 +0000</pubDate>
		<dc:creator>The Mules</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.doublemule.com/?p=290</guid>
		<description><![CDATA[Rip your eyes away from Chris Pearson for a moment y&#8217;all&#8230; Waiting! Lisa? Right, so this post is not about the Chris Pearson video. No, come back! It&#8217;s an announcement of a new Thesis tutorial, one designed to make everything &#8220;we&#8221; know about Thesis more evident to the rest of the world. Thesis &#8211; SEO [...]]]></description>
			<content:encoded><![CDATA[<p>Rip your eyes away from <a title="Chris Pearson on Twitter" rel="nofollow" href="http://twitter.com/pearsonified" target="_blank">Chris Pearson</a> for a moment y&#8217;all&#8230;</p>
<p>Waiting!</p>
<p>Lisa?</p>
<p>Right, so this post is not about the Chris Pearson video.</p>
<p>No, come back!</p>
<p>It&#8217;s an announcement of a new Thesis tutorial, one designed to make everything &#8220;we&#8221; know about Thesis more evident to the rest of the world.</p>
<p><a title="Thesis - SEO for Everyone" href="http://www.doublemule.com/thesis-tutorial-seo-for-everyone/" target="_blank">Thesis &#8211; SEO for Everyone</a> is an attempt to reach beyond current experts.</p>
<p>There will forever be flower children who fall for eye candy FAIL in their themes.</p>
<p>For the smarter converts and new bloggers out there, the mules have created &#8220;SEO for Everyone&#8221; from the observation that the Thesis/Pearson movement may benefit from a basic, single-source guide to proper and immediate use.</p>
<p>No customizations, no hooks.</p>
<p>Not that we feel advanced mods are unimportant, quite the opposite.  But starting out can be rather overwhelming &#8211; to date, most Thesis tips and posts have leaned towards expanding tools for already sophisticated users.</p>
<p>A two-week test run of advertising &#8220;to the literate masses&#8221; generated over 500 clicks, but no  verified sales.  Chris Pearson can confirm.</p>
<p>We hope to balance the high-end trend, spreading Thesis to additional prospects with a convincing, useful document to encourage adoption rates.</p>
<p>Your comments and assistance in redistribution will be greatly appreciated.</p>
<p>As with all mule projects, this has been an uncompensated public service.</p>
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